Friday, July 14, 2023

Book Cover Junkie Interviews Nonfiction Author Kristina Mand-Lakhiani #BecomingFlawesome

Kristina Mand-Lakhiani is an international speaker, entrepreneur, artist, philanthropist, and mother of 2 kids. As a co-founder of Mindvalley, a leading publisher in the personal growth industry, Kristina dedicated the last 20 years of her career from teachers like Michael Beckwith, Bob Proctor, Lisa Nichols, and many more.

She started her career in a government office in her native Estonia and, by her mid-20s, achieved a level of success mostly known to male politicians at the end of their careers. It was shortly after that Kristina and her then-husband Vishen founded Mindvalley. From a small meditation business operating out of the couple’s apartment in New York, the company grew into a global educational organization offering top training for peak human performance to hundreds of thousands of students all around the world.

Kristina believes life it too important to be taken seriously and makes sure to bring fun into every one of her roles: as a teacher, mother, entrepreneur, philanthropist, and world traveler. Kristina helps her students to virtually hack happiness by taking them through her unique framework – “Hacking happiness” – a unique framework of balancing your life, taking in every moment, and paying close attention the small daily choices.

Kristina is also the author of three transformational quests – “7 Days to Happiness“, “Live By Your Own Rules.” and “The Art of Being Flawesome.” Kristina talks about personal transformation, authenticity, understanding and accepting oneself, and a path to happiness.

In July 2023, with the help of Hay House Publishing, Kristina releases her very first book – “Becoming Flawesome” #BecomingFlawsome. In her book, Kristina shares her own journey from being on top of a personal growth empire like Mindvalley to stepping aside, conscious uncoupling from her husband, and walking her path towards being more honest with herself.






Tell us about your book! What inspired you to write it?

The idea didn't randomly come to me out of the blue during my ordinary life. As a co-founder of one of the world's largest educational platforms for personal growth and transformation, surrounded by friends who have written best-selling books in various fields, the notion of writing a book became something I simply assumed would happen sooner or later. It was the same as we take for granted attending dinners and parties.

However, the real question for me was not about whether I would write a book, but rather finding my own unique message. It's tempting to gravitate towards ideas that deeply resonate with us and bring us joy. So, the journey of my book truly began when I sensed that my message was fully formed and was ready to be delivered. Writing the book

was driven by the genuine desire to share something meaningful that I had within me and wished to share with others.

How did you choose the title for your book? Did it come to you right away, before you started writing it, or did it come later?

It definitely came to me later on, I think when I had my first draft. I came across this word “flawesome” and instinctively loved it, it was perfect! Then I tried to find its origin due to copyright and I could not find anyone to claim it. So it became my title.

Tell us about the cover design process. Did you have a basic idea of what your book cover would be like? 

When collaborating with creative individuals, my approach is to grant them artistic freedom without imposing any restrictions, and then we build upon their ideas. I was pleasantly surprised by how quickly we finalized the cover for the book. I had anticipated a prolonged back-and-forth process, with me being picky about every detail. However, to my delight, I instantly fell in love with the presented book cover at first sight.

Who is your cover designer and how did you find him/her?

The cover design was entrusted to Hay House. I requested them to design the cover because it holds a significant marketing aspect. Hay House has an impressive track record of publishing remarkable works, and they possess a deep understanding of the cover's role in capturing readers' attention. As the writer, my primary concern lies in what lies within the book's pages. So my cover designer is Karla Baker, she created the cover without any constraints and made the process remarkably effortless for me.

What has been readers’ response to your cover?

Actually, I don't know yet. I haven't received feedback from readers regarding the cover. Thus far, the only response I can gauge is from observing others picking up the book and glancing at it. Some individuals have expressed admiration for the title of my book, and it does stand out on bookstore shelves. However, I have yet to receive specific feedback directly related to the cover itself.

What tips would you give to authors who are looking for a cover designer?

Trust your intuition, and you'll instinctively recognize the design that speaks to you. Remember, there's no need to feel guilty or pressured by the number of revisions. This is your book, and only you can determine the perfect cover for it.

Anything else you’d like to say about your book?

Here's a surprising fact about my book that might catch you off guard: it's not your typical personal growth book. While you might find it in the Self Help section of the bookstore, it's not a conventional self-help book. Sure, I did add some elements later in the editing process to make it more traditional, but if you actually read the book, you'll discover that it's more of a journey. It takes you through various landscapes of thought and doesn't dwell too long on one particular idea. That's something that often surprises people.





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