The cover for All That
Glitters was not an obvious choice. How
it came together was through an initial submission of ideas from me to the
publisher and then those ideas were provided to a couple of graphic artists who
produced a series of covers. It was a fun, creative process that really made me
think about the different ways my book could be interpreted into a visual
image.
There were several different ideas that we considered for
signifying the story. Overall, the idea I wanted to convey with the cover was
that this story was sexy, Latina-oriented, and had a glamorous Hollywood setting. So, that created a wide lane of creativity.
Ultimately, the drafts of covers fell into two main
categories. The one cover type were artist renderings of the Hollywood sign and
klieg lights that were either full color or had a very cool-looking 1980s-ish
type of scrawl font for the title. They
were very graphic-oriented, like Jackie Collins or Judith Krantz covers from
that 1980s era, which is when All That
Glitters mostly takes place. The other type of covers were
photographic-based, using a model of one sort or another. Obviously, this is
the kind of cover that we used. But, even within this category, there were hard
decisions to make.
To go with a color or black-n-white photograph? There was a series for each type of photograph. What I liked
about the full-color covers was that they featured prominently an image of a
Latina-looking woman. However, there was concern that that type of cover might
be too literal. And that’s why we liked the black-n-white covers. There was
something more provocative and mysterious about those images.
The final stage in the process was a cover poll. We chose two finalist covers, one from the
artist rendering, graphic cover collection and one from the photograph-based
collection. The publisher put the poll on their website and also was provided
to me to post on social media to get ‘public’ opinion.
That’s when the ‘right’ choice of covers really became
obvious. And that’s the cover we ultimately used.
It’s funny, the book cover that we went with wasn’t my
initial favorite of all the covers provided. But, as I’ve become buddies with
this cover over the last months, it’s grown on me. I like that it has mystery
and is filled with questions. Each time I glance at it, it tells me different
things, kind of like a mood ring. I think that is what makes a successful
cover. An eye-catching blend of graphic elements that definitely telegraph a
story, but is also open to many interpretations.
Liza Treviño hails from Texas, spending many of her formative years on the I-35 corridor of San Antonio, Austin and Dallas. In pursuit of adventure and a Ph.D., Liza moved to Los Angeles where she compiled a collection of short-term, low-level Hollywood jobs like script girl, producer assistant and production assistant. Her time as a Hollywood Jane-of-all-trades gave her an insider's view to a world most only see from the outside, providing the inspiration for creating a new breed of Latina heroine.
Click to Buy on Amazon: All That Glitters
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